TAGS: Perfumes & Fragrances
Givaudan has entered into an industry-first partnership with Tmall, the Alibaba group's open business-to-consumer (B2C) platform, to launch the T-Lab source innovation laboratory and capture digital opportunities for fragrance creation in China.
Creative Fragrance Solutions
The T-Lab source innovation laboratory will leverage Givaudan's creative fragrance solutions and production capabilities in China, powered by Tmall's consumer behavior data capabilities and ecosystem of partners.
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Collaborating with Tmall in China is an exciting step forward in our commitment to drive digital innovation across the fragrance industry. Such initiatives are key to Givaudan's 2025 strategy, which aims to expand and deepen strategic relationships with suppliers, start-ups and partners while enhancing collaboration and co-creation with customers to develop innovative solutions for the future. The access to Tmall consumer data will allow us to be on top of trends and very quickly create consumer-relevant products for existing and emerging brands on Tmall,” commented Maurizio Volpi, president Fragrance & Beauty Givaudan.
As Tmall’s inaugural fragrance innovation partner, Givaudan will receive fragrance brief opportunities at the ideation stage, gain access to Tmall’s brand ecosystem and tap into data-led capabilities such as the Tmall Innovation Center’s online research module.
Shorten End-to-end Product Development
This unique offering will not only stay on top of Chinese consumer trends, but will also shorten end-to-end product development for fine fragrances from 40 weeks to just four weeks, a timeline optimized for capturing digital opportunities.
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We have witnessed the fragrance market in China mature over the last 30 years to reach today's peak demand for locally tailored products. Our T-Lab partnership enables us to pre-empt consumer trends by using behavioral data to innovate new, unique and timely product offerings while supporting key pillars of Givaudan’s digital strategy in China,” said Yaling Li, Givaudan's Head of Fragrances China and Korea.
The exclusive partnership will enable Givaudan to co-build new product development proposals with e-retailers like Tmall and its ecosystem partners before offering the solutions to brand customers.
Source: Givaudan