TAGS: Natural/ Organic
Perfumes & Fragrances
Givaudan launches Naturality Index™ to support nature conscious fragrance creation. It is in line with the Company’s purpose goal to “show its love for nature in everything they do”. The Naturality Index™ is a one-of-a-kind assessment tool that allows perfumers to factor in the environmental impact of their ingredient selection bringing a new differentiating dimension to the creative process.
Tool Assesses Ingredients & Formulas
The tool assesses ingredients and formulas against a number of measures that affect fragrance sustainability, such as biodegradability, renewability and sourcing. The index covers four pillars: environmental positive impact, ingredient origin, energy efficiency, and responsible sourcing. These measures align with Givaudan’s nature goals and are also in line with customers who are searching for more long-term sustainable solutions for their brands.
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With consumers increasingly looking for creative yet sustainable fragrances, our Naturality Index™ is an invaluable tool to deliver nature-conscious fragrance creation. It provides our perfumers with a new dimension to aid the creative process, and offers our customers a solid and unique sustainability measurement of their olfactive solutions,” said president of Givaudan’s Fragrance & Beauty, Maurizio Volpi.
The Naturality Index™ is part of the overarching Naturality Platform™, a massive undertaking initiated some years ago to generate a unique way to utilize a nature-conscious palette as well as a vision for future sustainable creations that bring a positive impact for consumers. It is a pioneering platform anchored in consumer insights programs, and designed to assist perfumers and customers in crafting beautiful, nature-conscious fragrances that simultaneously advances Givaudan’s Company purpose.
Source: Givaudan