TAGS: Perfumes & Fragrances Science-based Formulation
Givaudan announces the launch of ‘Well&Be’, its fragrance creation territory dedicated to wellbeing.
Well&Be draws upon Givaudan’s pioneering legacy, conjugating neuroscience expertise, consumer intelligence, and digital innovation including both Myrissi™ and MoodScentz™+ artificial intelligence (AI) technologies to allow product creation to reach its fullest potential.
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Elevating Consumer Experience - Through and Beyond
By pushing the boundaries of well-being understanding through renowned mood technologies and the principle of sensorial congruence, Well&Be helps define outstanding emotional product experiences for consumers, powered by fragrance, together with other product features, such as packaging color.
Well&Be covers a territory of 92 moods and emotions structured around five archetypes:
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The Nostalgic - Feeling good through childhood reminiscence
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The Transformer - Feeling good through self-achievement and transcendence
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The Connector - Feeling good through connections with others
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The Seeker - Feeling good through a taste for discovery and escapism
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The Naturalist - Feeling good through connection with nature
In a global context where 64% of consumers consider themselves to work in an 'always on' culture causing physical and mental stress, and where 73% think a fragranced product should provide a mental escape, Well&Be addresses the depths and layers of human emotion in a diverse, inclusive, and fast-evolving culture of wellbeing.
As a global multisensorial platform relevant to both fragrance composition and product storytelling, Well&Be serves as an advanced inspirational tool for Givaudan’s perfumers and unlocks new creative opportunities for customers on an international scale.
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The uniqueness of Well&Be marks a step forward together with our customers in the well-being journey, across product categories," says Verena Nikoleyczik, global head of development, Consumer Products. “
Through this exceptional consolidation of expertise in decoding emotions, fragrance design, and sensorial perception, Givaudan inaugurates a diversified response to consumer needs, enabling our perfumers to craft superior creations of high emotional value, beyond liking. Well&Be brings our customers closer than ever to consumers’ emotions, offering a truly memorable product experience.”
With this holistic creative approach grounded in science, Givaudan goes beyond the generic notion of wellbeing and demonstrates its ambition in designing the future of wellbeing.
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Source: Givaudan
