TAGS: Perfumes & Fragrances
Fragrance Creators Association has launched Fragrance Conservatory website, a highly creative and innovative digital space designed to help people learn about fragrance and make informed and confident choices about the scented products they use every day.
Fragrance Conservatory Website
At a time of growing public interest in fragrance and fragrance ingredients, the website is first-of-its-kind resource provides engaging, high-quality information about fragrance.
The Fragrance Conservatory empowers users to:
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Search ingredients to understand their use and safety
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Learn about the history and science behind making a fragrance
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Discover the many positive wellness benefits of fragrance
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Follow the fragrance industry’s efforts to promote public health
Provides High-quality Information
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The Fragrance Conservatory is uncompromising in its pursuit of quality information and uses creative and innovative design to illuminate the power of fragrance to enhance lives, bring people together, and drive positive, sustainable change for people and the planet,” said Farah K. Ahmed, president & CEO, Fragrance Creators.
The launch marks a milestone for the fragrance industry as well as the beginning of a dialogue about fragrance and fragrance ingredients. Fragrance Creators is committed to seeking input from diverse perspectives to help evolve the site and plans to expand coverage to more ingredients and topics of relevance in 2020 and beyond.
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Now for the first time, the fragrance industry is sharing its story to help people better understand fragrance safety, creation, and the crucial role it plays in our lives,” added Ahmed.
The Fragrance Conservatory was developed by a coalition of dedicated Fragrance Creators members.
Source: Fragrance Creators Association