TAGS: Perfumes & Fragrances
Firmenich has won Digital Innovation of The Year at the Digital Economy Award 2021 in Switzerland. This recognition celebrates the Group’s ground-breaking Artificial Intelligence (AI) capabilities and its new Formulae Generator, which augments creation for both fragrances & flavors.
Tailored Perfumery Solutions
A key milestone in Firmenich’s digital transformation across its value chain, AI-augmented creation enables uniquely tailored perfumery and taste solutions with unprecedented speed-to-market.
“
We are very proud to receive the Digital Innovation of the Year 2021 award, which is a tribute to the industry-leading work of our d-lab™, digital, Perfumery and taste & beyond teams on augmented creativity,” said Firmenich CEO Gilbert Ghostine. “
AI is a cornerstone of Firmenich’s innovation that allows us to marry the most fundamental elements of our DNA: cutting-edge research and development with the unique expertise and creativity of our perfumers and flavorists.”
Boosts Creativity of Perfumers
Building on this know-how, the Formulae Generator opens new possibilities and boosts perfumers’ and flavorists’ creativity by learning from the immense legacy of Firmenich formulas and ingredients. The system connects the initial composition with data, such as specific applications and olfactive descriptors (scent & taste), helping creators understand which ingredients to use in products including shampoo, soap, body spray, beverages, dairy, meat analogs and more. This provides a base from which Firmenich creators can build bespoke creations for customers.
Firmenich’s d-lab™ is a unique innovation hub located at the EPFL, the Swiss Federal Institute of Technology in Lausanne, Switzerland. Established in 2018, d-lab™ brings together Firmenich experts and key AI and Machine Learning scientists to disrupt innovation and accelerate digitalization across fragrance and flavor creation.
The annual Digital Economy Award, organized by the trade association swissICT, digital switzerland, and publisher Netzmedien AG, recognizes the most digitally advanced organizations in Switzerland as well as the most innovative digital projects in eight categories. It was presented in front of Swiss Federal Councilor Ms. Karin Keller-Sutter and more than 800 people in Zürich, Switzerland on 11 November.
Range of Fragrances from Firmenich
Source: Firmenich