TAGS: Toiletries
Elementis and Adqot, a supramolecular chemtech company based in Cambridge, England, have established an exclusive commercial collaboration agreement for the anti-perspirant and deodorant market.
Odor Capture & Smart Fragrance Solution
Through this agreement, the Elementis Personal Care Business will exclusively sell Aqdot’s AqFresh™ odor capture and smart fragrance release solution for use in anti-perspirant and deodorant product formulations. AqFresh™ has been shown to significantly enhance odor elimination and is proven to be capable of removing body odors for prolonged periods of time. In addition, AqFresh’s controlled and triggered fragrance release provides long-lasting delivery of a full-fragrance experience. This combination of benefits is ideal for the anti-perspirant and deodorant markets.
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We are looking forward to bringing this much needed solution to the global anti-perspirant and deodorant market while also complementing our market-leading portfolio of actives and ingredients for anti-perspirant and deodorant applications,” said Stijn Dejonckheere, senior vice president for the Elementis Personal Care Business Segment.
Tim Wright, CEO of Aqdot said, “
We are delighted to partner with Elementis in the anti-perspirant and deodorant product category given their strength in the global market. We are confident that Elementis’ expertise and go-to-market capabilities will rapidly create significant value for their customers and consumers around the world with AqFresh.”
Source: Elementis