CPL Aromas presented the new branding at in-cosmetics exhibition at London’s Excel center.
|CPL Aromas Rebrands with New Logo at in-cosmetics Global
Rebranding – Bold Evolution
Recent investments within the company have led to greater focus on the fine fragrance element of the business and this changing emphasis and repositioning has been supported with a major rebranding exercise including a new corporate logo.
New Corporate Logo
The design pays homage to the purple marque which has long been associated with the company but presents a bold evolution of the company’s identity.
CPL Aromas is at the cutting edge of fashion as well as technology and the new identity, concentrating on the super-premium positioning for which the company is already known, will be supported with astonishing and vibrant lifestyle images capturing the essence of the Group’s brand persona.
Francis Pickthall, the Group’s Marketing & Brand Director, explained:
"Our new brand identity is an expression of the unique approach we take to create fragrances that ignite the imagination. The vibrant and stylish images used in our new branding portray the bold and innovative approach taken by our fine fragrance perfumers who continually strive to delight customers throughout the world."
The new branding exudes a premium and stylish feel presented in the company’s new website that showcases stunning new photography specially commissioned from award winning photographer John Ross.
The launch celebrated at a glittering cocktail party to be held at the iconic Gherkin tower in the heart of London where guests were served unique cocktails, created in honor of CPL Aromas and inspired by the company’s captive ingredient technology AromaFusion.
About CPL Aromas
CPL Aromas is a major international fragrance house, operating from seventeen key locations worldwide, serving over 100 countries and ranking around 10th in the sector's global league – despite being one of the youngest companies in the top tier. Its mission is to the customers’ first choice for fragrances, no matter what their needs. It aims to use trusted expertise, cutting-edge technology and outstanding customer service to create fragrances that help drive client success.
Source: CPL Aromas