TAGS: Sustainability / Natural Cosmetics Perfumes & Fragrances
Coty Inc. announced, it has started production of one of the world’s first globally distributed fragrances made using carbon-captured ethanol.
Innovative Solutions to Reduce Environmental Impact
Coty is making these fragrances using CarbonSmart™ ethanol produced by partner LanzaTech, one of the leading suppliers of sustainable ingredients that manufactures ethanol by capturing and fermenting carbon emitted by industrial activity before it is released to the atmosphere.
Ethanol is a key ingredient in the production of fragrances and is Coty’s one of the top fragrance ingredients by volume. By transforming carbon into a new source of ethanol, Coty and LanzaTech are progressing innovative solutions to reduce the beauty industry’s environmental impact.
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Coty’s accelerated release of fragrances made using carbon-captured ethanol represents the groundbreaking sustainability progress that I joined Coty to lead. This exciting step forward in Coty’s sustainability journey demonstrates our ability to meet and exceed the ambitious clean and green roadmaps we have set for the future,” said Dr. Shimei Fan.
Suitable for Use in Perfumery
Coty’s scientists worked alongside LanzaTech, to develop high-purity sustainable ethanol that is suitable for use in fragrances. The ethanol meets the company’s strict specifications for use in perfumery and is very much in line with other high-quality ethanol’s found in the market, a landmark development in fragrance ingredients.
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LanzaTech is proud to have made our first delivery of carbon-captured ethanol to Coty ahead of schedule. After two years of working side by side with Coty scientists to develop high-purity ethanol suitable for use in fine fragrances, we are excited to see Coty bring the first globally distributed fragrances made from CarbonSmart™ ethanol to market, so consumers can choose products made from recycled carbon,” said Dr. Jennifer Holmgren, chief executive officer of LanzaTech.
Carbon-captured ethanol involves nearly zero water consumption and reduces the need for agricultural land, in turn limiting the company’s impact on biodiversity and lowering the carbon emissions related to fragrance production.
“We are now on course to integrate carbon-captured ethanol into a majority of our fragrance portfolio ahead of our ambitious 2023 goal, putting Coty on the leading edge of sustainable fragrance innovation. I look forward to many further accomplishments to come, as we continue to deliver on our Beauty That Lasts sustainability strategy,” said Dr. Shimei Fan.
Source: Coty