TAGS: Decorative Cosmetic
Coty extends its strategic partnership with Cruelty Free International, one of the leading global organizations working to end animal testing.
Coty powerhouse brands Rimmel, Manhattan, and Risqué are now approved under the Cruelty Free International Leaping Bunny Program, joining Coty brand, COVERGIRL, which was approved in 2018.
Awarded Leaping Bunny Approval
Coty’s chief brand officer, Consumer Beauty Stefano Curti, comments, “
At Coty, we are committed to ending animal testing in the beauty industry. We know consumers expect and search for brands that share their values; they want accessible, kind, and cruelty-free beauty that works.”
“Rimmel, Manhattan, and Risqué have long stood for a better and more kind beauty for all, and for them to have been awarded Leaping Bunny approval is a landmark achievement. Alongside COVERGIRL, Coty is proud to now have four brands approved under the Leaping Bunny Program.”
As one of the largest global beauty brands with a presence in over 80 countries, Rimmel’s approval alongside CoverGirl, is a significant step in the democratization of cruelty-free beauty globally. Manhattan, Germany established in 1964, has long stood for self-expression and is now on a mission to offer color cosmetics that are kinder to people, animals, and the planet.
For Risqué, which has been in the market for over 60 years, Leaping Bunny approval is another step in delivering on its smart-choice proposition, offering high-quality products at a fair price.
Globally Recognized Gold Standard for Cruelty-free Cosmetics
Cruelty Free International’s Leaping Bunny Program is the globally recognized gold standard for cruelty-free cosmetics, personal care, household, and cleaning products with requirements that go above and beyond legal requirements restricting animal testing.
Approval must be given to a brand’s entire range - individual products cannot be approved. Coty collaborated with Cruelty Free International to forensically investigate its entire supply chain for Rimmel, Manhattan, and Risqué. This rigorous process included an audit of each brand’s suppliers, raw materials, and individual ingredients.
The Cruelty Free International Leaping Bunny Program is the only global cruelty-free approval that also requires a supplier monitoring system to be implemented by the brands to ensure ongoing compliance.
Michelle Thew, Cruelty Free International CEO, comments,
“We began our partnership with Coty in 2018, and I’m delighted to enter the next phase of that with Leaping Bunny approval for Rimmel, Manhattan, and Risqué. It’s such an important time for Coty and major brands like these to demonstrate their commitment to a beauty industry based on kinder science. Welcome to the Leaping Bunny family!”
Rimmel, Manhattan, and Risqué products will feature the Leaping Bunny logo later this year, providing the best assurance for consumers that a company has made a genuine commitment to help end animal testing and adheres to the Program’s strict criteria.
Source: Coty
