TAGS: Natural/ Organic
Skin Care
Beiersdorf has acquired natural cosmetics brand, STOP THE WATER WHILE USING ME! The two Hamburg-based companies intend to jointly intensify the impact of sustainable skin care and to further their commitment to climate and resource protection.
Acquisition to Develop Organic Skin Care Products
The companies plan to develop joint sustainability initiatives in the future and create high-impact solutions for more sustainable action. STOP THE WATER WHILE USING ME! has been pursuing a clear mission since 2011: “protect, save and donate water.”
With refillable systems and biodegradable skin care products, the brand systematically practices sustainability and promotes the responsible use of water resources.
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STOP THE WATER WHILE USING ME! will strengthen the Beiersdorf brand family with innovative, natural skin care and the know-how of a highly dedicated team – the brand name embodies a purpose that has been lived authentically since the label was created,” said Iain Holding, general manager of Beiersdorf Germany/Switzerland.
Collaboration Strengthens Naturals Portfolio
The product range comprises of solid, waterless body and hair care products as well as shower, hand, body and oral hygiene items. STOP THE WATER WHILE USING ME! complements Beiersdorf’s portfolio in the natural cosmetics segment and further bolsters the company’s sustainable focus as part of its C.A.R.E.+ strategy. Business operations of the natural cosmetics brand will continue to be managed independently.
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We believe that our partnership with Beiersdorf will be a win-win-win for all sides: for STOP THE WATER WHILE USING ME!, for Beiersdorf and, above all, for the environment – through our shared sustainable mission,” commented Nina Witt, CEO of STOP THE WATER WHILE USING ME!
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Beiersdorf will provide us with a working environment where we can independently advance our purpose work, spread the message of STOP THE WATER WHILE USING ME! and maximize our sustainability ambitions with a strong partner at our side. This enables us to generate an impact on our ideas much faster.”
Source: Beiersdorf