TAGS: Sun Care
Beiersdorf has announced the complete acquisition of the sun care brand Coppertone. The company is further expanding its global sun care business with the acquisition of Coppertone brand.
Strengthens Position as Sun Protection Expert
Stefan De Loecker, Chief Executive Officer of Beiersdorf said, “
Today’s official closing of the Coppertone transaction marks an important milestone in the implementation of our C.A.R.E.+ strategy. We are significantly investing in our core business skin care. With this acquisition we are gaining access to the world’s largest sun protection market – the United States. We are convinced that this step will enable us to significantly accelerate our growth and presence particularly in North America.”
The global operations of Coppertone will be transferred to Beiersdorf from Bayer. Coppertone’s employees from business units in the United States, Canada, China, including the sales marketing and Research and Development department– as well as the production center in Cleveland, Tennessee (USA), will be joining Beiersdorf.
Stefan De Loecker added, “
We are pleased to welcome Coppertone with its highly dedicated, experienced employees to the Beiersdorf family. Together, we will continue to develop this strong, iconic brand and leverage the growth potential of our global sun care business.”
With this acquisition, the company will bring together three of the world’s top sun care brands under one roof: NIVEA Sun, Eucerin and Coppertone. Beiersdorf’s skin care business major pillar sun protection will be further strengthened.
Source: Beiersdorf