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BASF at SEWAPA 2014: Showcases SWOP™ Technology for New Textures & Sensory Experience

Published on 2014-10-17. Author : SpecialChem

LUDWIGSHAFEN, Germany -- BASF presents its latest solutions for Personal Care and other applications at the 61st SEPAWA Congress in Fulda. The chemical company will share booths 200-202 and 250-254 with its European sales company BTC.

"The SEPAWA Congress offers us an ideal platform to interact with our customers and together align the products more closely with current consumer and market trends," said Michael Ceranski, Head of Regional Business Management Home Care and I&I Europe for BASF.

Scientific Excellence for the Personal Care Industry

"Science excellence and market empathy – these strengths are the success of our Personal Care business. With them, we transform customer needs into profitable innovations. We will present some examples at SEPAWA," said Dirk Mampe, Head of Business Management of Personal Care Specialties Europe.

At this year's Congress, BASF is presenting its innovative SWOP™ technology, an emulsion concept that enables the formulation of personal care products with new textures and unusual sensory perception. SWOP™ emulsions are oil-in-water emulsions that become water-in-oil emulsions during application and thus combine the advantages of both. Products based on this technology moisturize, nourish and protect the skin. They absorb quickly and produce a fresh and light skin feel during application.

Cetiol® Ultimate answers to the rising market demand for new textures with excellent skin feel in cosmetics industry. Here, this ultrafast- spreading , 100 percent natural based, fresh and dry emollient meets a wide range of claims – from ultra-thin water-in-oil formulations and dry face oils to pleasant feeling face and sun creams. Personal care products with Cetiol Ultimate are easy to apply, absorb quickly and leave a smooth skin feeling. At the same time, the emollient provides good pigment wetting and enhances color shade stability. Thus, it also performs well in color cosmetics formulations – like light foundations with improved coverage and a powdery sensation. As it is readily biodegradable and approved by Ecocert, COSMOS and Natrue, Cetiol Ultimate is also suitable as a sensory booster for natural cosmetics.

With its extensive portfolio of ingredients based on certified, sustainable palm (kernel) oil, BASF makes it possible for manufacturers of home care and personal care products to respond to the rapidly increasing demand for certified, sustainable raw materials with high-quality formulations. The product range includes primary surfactants and care components for cosmetic formulations or household cleaners as well as emollients for skin care, among other things. With this approach, the company is supporting the use of palm (kernel) oil from sustainable production and helping the industry achieve its own sustainability targets.

Exchange of expertise

BASF experts will also take part in the European Detergents Conference and the "Forum for Innovations". Their presentations are dedicated to key issues such as development of natural-based personal care ingredients and more.

About BASF's Care Chemicals division

The BASF division Care Chemicals offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications. It is one of the global leading suppliers for the cosmetics industry as well as the detergents and cleaners industry and supports its customers with innovative and sustainable products, solutions and concepts. The division's high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. It has production and development sites in all regions and is expanding its presence in emerging markets.

About BASF

BASF's portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As one of the world's leading chemical companies, it combines economic success with environmental protection and social responsibility. Through science and innovation, it enables its customers in nearly every industry to meet the current and future needs of society. Its products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year.

Source: BASF

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