TAGS: Natural/ Organic
Azelis extends distribution agreement with Micro Powders, Inc. (MPI) for personal care industry in India. The partnership extends Azelis’ value chain and strengthens its position as one of the leading solutions providers in India for personal care.
Distribution of MPI's Personal Care Range in India
The new mandate covers MPI's entire product range for the personal care industry, including specialty fine powders and exfoliants. MPI's personal care range meets the market demand for natural and organic products, as well as COSMOS solutions.
The new partnership is due to the successful and fruitful collaboration between Azelis India and MPI for the coatings, adhesives, sealants and elastomers (CASE) industry. The agreement supports Azelis’ organic growth strategy through expansion of existing partnerships, business excellence and strong focus on innovation. The new mandate recognizes Azelis efforts to deliver MPI’s targets while satisfying the customers' needs for tailor-made solutions.
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The agreement will allow MPI and Azelis to combine strengths, enhancing MPI’s services for the customers in India. MPI's decision was driven by Azelis' commitment to growth and dedicated organization for the industry, their market knowledge, commercial drive, and continuous focus on innovation," said Diana Smith, global sales director of MPI.
Formulating Innovative Products for Customers
Azelis India’s new product range strengthens the company’s lateral value chain in personal care industry due to the addition of natural and organic ingredients. The agreement broadens the firm’s portfolio allows the technical sales team to combine new ingredients and formulate innovative products, creating endless possibilities for the customers.
MPI and Azelis started their partnership for the CASE industry in India in 2020. Azelis has demonstrated steady growth, stimulated by sales excellence, technical product expertise, and formulation know-how, which lead to MPI’s decision to choose Azelis also as a partner for Personal Care in India.
Source: Azelis