TAGS: Sustainability / Natural Cosmetics
Active Concepts and Meiyume have announced their partnership through the new joint venture of Active Innovation.
The companies have combined the value-added development services of high-performance products and custom packaging solutions through this vertically integrated innovation platform.
Combines Product Development & Custom Packaging Solutions
The vertically integrated brand development platform combines product development and custom packaging solutions to empower emerging beauty brands.
Active Innovation will provide today’s brand builders with the individualized services needed to control their own destiny – from creating and owning their intellectual property to fast-tracking products into the marketplace, through executing a full-service turnkey model.
Active Innovation, built on the concept of vertically integrating the creative components of brand development, combine product ideation stemming from unique, high-performance ingredients, with package conceptualization and custom componentry, to form the DNA of emerging brands and products.
All parts of brand development, from conception to launch, come together under one roof located in Lincolnton, North Carolina. In a purpose-built 18,000 sq. ft. facility inclusive of full product development, salon testing, performance substantiation, and small-scale production, Active Innovation will open its doors to select brand builders in the summer of 2023.
Innovation is the key differentiator that beauty companies and brand builders seek today in a saturated marketplace. However, aspiring indie brands and product developers continue to be dissatisfied with the status quo – fragmented service providers, disjointed development processes, long lead times, recurring product formats, captive manufacturing partners, and an overall lack of full attention that leads to a diluted brand image. Active Innovation breaks the creative gridlock to ignite, reinvigorate and accelerate brand development through a unified, fast, and flexible development model.
At Active Innovation, they are dedicated to creating the brand concepts, bespoke ingredients, product formulations, and sustainable packaging solutions that the marketplace demands from successful brands today.
Source: Meiyume
